the pragmatic idealist.


the pragmatic idealist.


Hello, I'm jessica:

Systems Changemaker, DESIGNER, ENTREPRENEUR.

Empathy, creativity, and collaboration are the keys to a more equitable world. As a systems change consultant at Reos Partners, I help diverse stakeholders learn to trust each other, experiment together, and address deep-rooted societal challenges.

With expertise in human-centered design, entrepreneurship, and lean methodologies, I've founded award-winning companies that have served over a million people worldwide.

I am an observer of the world, design thinking educator, real-time graphic recorder, and visual storyteller of the real and imagined.


Companies I've worked with

Selected press


Stories of adventures, wonderful humans I meet, and things learned along the way. Follow me @jessicalifan