the pragmatic idealist.


the pragmatic idealist.


Hello, I’m Jess:

Systems Changemaker, Designer, Entrepreneur.

“How can I create positive impact in the world that is meaningful, sustainable, and scalable - in a way that is most authentic to me?” This lifelong question has led me through a fulfilling journey of global adventures, creative explorations, human connections, and deep self-reflection.

With expertise in human-centered design, entrepreneurship, and lean methodologies, I've founded award-winning companies that have served over a million people worldwide. Now as a systems change consultant at Reos Partners, I help diverse stakeholders learn to trust each other, experiment together, and address our society’s most pressing and deep-rooted challenges.

I am an observer of the world, design thinking educator, real-time graphic recorder, and visual storyteller of the real and imagined.


Companies I've worked with

Selected press


Stories of adventures, wonderful humans I meet, and things learned along the way. Follow me @jessicalifan