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the pragmatic idealist.


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the pragmatic idealist.


 

Hello, I'm jessica:

INNOVATION STRATEGIST, DESIGNER, ENTREPRENEUR.

Empathy, creativity, and collaboration are the keys to better business and a better world. As Partner at Journey, I help teams bring these values and capabilities into their organizations, fostering human-centred culture and innovation from within.

With expertise in ethnographic research, experience design, and lean methodologies, I've founded award-winning companies that have served over a million people worldwide.

I am an observer of the world, design thinking educator, real-time sketchnoter, and visual storyteller of the real and imagined.

 

Companies I've worked with


Selected press



design safari

Capturing moments of great (and not-so-great) experiences in the wild.